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to the Alpha Private Client Area.

Click on the Private Client Area icon to view information relating to your personal underwriting through Alpha.

Visit Market News to read Alpha’s commentary on events and listen to audio files of Alpha meetings and other events on Diary Dates.

Our Business Model

Alpha is a business run by insurance analysts.

Alpha believes that personal service is of paramount importance in a private client business.

Alpha’s fee structure differs from its competitors in that profit commission is not charged to any of its members.

What sets Alpha apart?

Mission Statement

Our specialised business is built around a high quality advisory service tailored to the individual needs of our members. Our client executives are principally syndicate analysts with first-hand knowledge of the underwriters at Lloyd’s. In this way we strive to ensure that our members have direct access to the best information to support their underwriting decisions.

Our straightforward fee structure, which does not include profit commission, sits alongside our doctrine that all syndicates recommended by the agency will also be underwritten by an Alpha director. Our members’ portfolios combine a prudent balance between catastrophe-exposed business and less volatile specialty lines, according to market conditions, with the aim of producing a return that outperforms across the insurance cycle.

Personal Service

Alpha believes that personal service is of paramount importance in a private client business and thus our service is truly bespoke. Risk appetite is highly individual and Alpha does not execute discretionary portfolio management by way of Members Agency Pooling Arrangements (MAPAs).

In addition to our client executives and syndicate analysts, a team of experienced personnel is dedicated to the administrative aspects of Lloyd’s membership.

Fee structure

Alpha’s fee structure differs from its competitors in that profit commission is not charged to any of its members. This makes its pricing structure very competitive across the insurance cycle. Alpha considers its role is to provide best advice to members on their underwriting portfolios at all times, regardless of market conditions and income to Alpha. We strongly believe the decision not to charge profit commission removes a potential conflict of interest between members and their agent and avoids any temptation to take excessive risk in catastrophe exposed classes.

Alpha does not pay introductory commissions to intermediaries.

Performance

Since inception Alpha has outperformed the Lloyd’s market. (Alpha’s results)