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to the Alpha Private Client Area.

Click on the Private Client Area icon to view information relating to your personal underwriting through Alpha.

Visit Market News to read Alpha’s commentary on events and listen to audio files of Alpha meetings and other events on Diary Dates.

Our Business Model

Alpha is a business run by insurance analysts.

Alpha believes that personal service is of paramount importance in a private client business.

Alpha’s fee structure differs from its competitors in that profit commission is not charged to any of its members.

What sets Alpha apart?

Members have direct access to our analysts rather than dealing via traditional Account Executives. Our advice to members is based on objective analysis of current trading conditions in different sectors of the insurance market and on Alpha’s assessment of individual syndicates trading at Lloyd’s. The aim is to ensure that our members’ results outperform the Lloyd’s average throughout the insurance cycle without taking excessive risk.  Advice given will also be consistent across the agency.

As well as our seven analysts based in London, we outsource the administrative aspects of Alpha’s members to Market Services at Lloyd’s in Chatham, where a team of experienced personnel are dedicated to Alpha members.

This makes our pricing structure very competitive across the insurance cycle. We consider our role is to provide best advice to members on their underwriting portfolios at all times, regardless of market conditions and income to Alpha. We strongly believe the decision not to charge profit commission removes a potential conflict of interest between members and their agent and avoids any temptation to take excessive risk for members in catastrophe exposed classes.

 We do not pay introductory commissions to intermediaries.